Aretino affords the first great instance of the abuse of publicity to such ends. The polemical writings which a hundred years earlier Poggio and his opponents interchanged, are just as infamous in their tone and purpose, but they were not composed for the press, but for a sort of private circulation. Aretino made all his profit out of a complete publicity, and in a certain sense may be considered the father of modern journalism. His letters and miscellaneous articles were printed periodically, after they had already been circulated among a tolerably extensive public.
Compared with the sharp pens of the eighteenth century, Aretino had the advantage that he was not burdened with principles, neither with liberalism nor philanthropy nor any other virtue, nor even with science; his whole baggage consisted of the well-known motto, 'Veritas odium parit.' He never, consequently, found himself in the false position of Voltaire, who was forced to disown his 'Pucelle' and conceal all his life the authorship of other works. Aretino put his name to all he wrote, and openly gloried in his notorious 'Ragionamenti.' His literary talent, his clear and sparkling style, his varied observation of men and things, would have made him a considerable writer under any circumstances, destitute as he was of the power of conceiving a genuine work of art, such as a true dramatic comedy; and to the coarsest as well as the most refined malice he added a grotesque wit so brilliant that in some cases it does not fall short of that of Rabelais.
