But the house of Este was not satisfied with the praises of others; it undertook to celebrate itself. In the Palazzo Schifanoia Borso caused himself to be painted in a series of historical representations, and Ercole (from 1472 on) kept the anniversary of his accession to the throne by a procession which was compared to the feast of Corpus Christi; shops were closed as on Sunday; in the centre of the line walked all the members of the princely house (bastards included) clad in embroidered robes. That the crown was the fountain of honour and authority, that all personal distinction flowed from it alone, had been long expressed at this court by the Order of the Golden Spur, an order which had nothing in common with medieval chivalry. Ercole I added to the spur a sword, a goldlaced mantle, and a grant of money, in return for which there is no doubt that regular service was required.
The patronage of art and letters for which this court has obtained a world-wide reputation, was exercised through the University, which was one of the most perfect in Italy, and by the gift of places in the personal or official service of the prince; it involved consequently no additional expense. Boiardo, as a wealthy country gentleman and high official, belonged to this class. At the time when Ariosto began to distinguish himself, there existed no court, in the true sense of the word, either at Milan or Florence, and soon there was none either at Urbino or at Naples. He had to content himself with a place among the musicians and jugglers of Cardinal Ippolito till Alfonso took him into his service. It was otherwise at a later time with Torquato Tasso, whose presence at court was jealously sought after.