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Aristotle RHETORIC Complete

Translated by W. Roberts.

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20. Another line of argument is common to forensic and deliberative oratory, namely, to consider inducements and deterrents, and the motives people have for doing or avoiding the actions in question. These are the conditions which make us bound to act if they are for us, and to refrain from action if they are against us: that is, we are bound to act if the action is possible, easy, and useful to ourselves or our friends or hurtful to our enemies; this is true even if the action entails loss, provided the loss is outweighed by the solid advantage. A speaker will urge action by pointing to such conditions, and discourage it by pointing to the opposite. These same arguments also form the materials for accusation or defence-the deterrents being pointed out by the defence, and the inducements by the prosecution. As for the defence,...This topic forms the whole Art of Rhetoric both of Pamphilus and of Callippus.

21. Another line of argument refers to things which are supposed to happen and yet seem incredible. We may argue that people could not have believed them, if they had not been true or nearly true: even that they are the more likely to be true because they are incredible. For the things which men believe are either facts or probabilities: if, therefore, a thing that is believed is improbable and even incredible, it must be true, since it is certainly not believed because it is at all probable or credible. An example is what Androcles of the deme Pitthus said in his well-known arraignment of the law. The audience tried to shout him down when he observed that the laws required a law to set them right. 'Why', he went on, 'fish need salt, improbable and incredible as this might seem for creatures reared in salt water; and olive-cakes need oil, incredible as it is that what produces oil should need it.'

22. Another line of argument is to refute our opponent's case by noting any contrasts or contradictions of dates, acts, or words that it anywhere displays; and this in any of the three following connexions. (1) Referring to our opponent's conduct, e.g. 'He says he is devoted to you, yet he conspired with the Thirty.' (2) Referring to our own conduct, e.g. 'He says I am litigious, and yet he cannot prove that I have been engaged in a single lawsuit.' (3) Referring to both of us together, e.g. 'He has never even lent any one a penny, but I have ransomed quite a number of you.'

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Reference address : https://www.ellopos.net/elpenor/greek-texts/ancient-greece/aristotle/rhetoric.asp?pg=117