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Aristotle RHETORIC Complete

Translated by W. Roberts.

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128 pages - You are on Page 106

"One omen of all is hest, that we fight for our fatherland. "

Or, if he is calling on them to attack a stronger force-

"The War-God showeth no favour. "

Or, if he is urging people to destroy the innocent children of their enemies-

"Fool, who slayeth the father and leaveth his sons to avenge him. "

Some proverbs are also maxims, e.g. the proverb 'An Attic neighbour'. You are not to avoid uttering maxims that contradict such sayings as have become public property (I mean such sayings as 'know thyself' and 'nothing in excess') if doing so will raise your hearers' opinion of your character, or convey an effect of strong emotion--e.g. an angry speaker might well say, 'It is not true that we ought to know ourselves: anyhow, if this man had known himself, he would never have thought himself fit for an army command.' It will raise people's opinion of our character to say, for instance, 'We ought not to follow the saying that bids us treat our friends as future enemies: much better to treat our enemies as future friends.' The moral purpose should be implied partly by the very wording of our maxim. Failing this, we should add our reason: e.g. having said 'We should treat our friends, not as the saying advises, but as if they were going to be our friends always', we should add 'for the other behaviour is that of a traitor': or we might put it, I disapprove of that saying. A true friend will treat his friend as if he were going to be his friend for ever'; and again, 'Nor do I approve of the saying "nothing in excess": we are bound to hate bad men excessively.' One great advantage of Maxims to a speaker is due to the want of intelligence in his hearers, who love to hear him succeed in expressing as a universal truth the opinions which they hold themselves about particular cases. I will explain what I mean by this, indicating at the same time how we are to hunt down the maxims required.

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Reference address : https://www.ellopos.net/elpenor/greek-texts/ancient-greece/aristotle/rhetoric.asp?pg=106