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Aristotle, Second Part of the RHETORIC Complete

Translated by W. Roberts.

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II: 43 pages - You are on Page 39

Now if you have proofs to bring forward, bring them forward, and your moral discourse as well; if you have no enthymemes, then fall back upon moral discourse: after all, it is more fitting for a good man to display himself as an honest fellow than as a subtle reasoner. Refutative enthymemes are more popular than demonstrative ones: their logical cogency is more striking: the facts about two opposites always stand out clearly when the two are nut side by side.

The 'Reply to the Opponent' is not a separate division of the speech; it is part of the Arguments to break down the opponent's case, whether by objection or by counter-syllogism. Both in political speaking and when pleading in court, if you are the first speaker you should put your own arguments forward first, and then meet the arguments on the other side by refuting them and pulling them to pieces beforehand. If, however, the case for the other side contains a great variety of arguments, begin with these, like Callistratus in the Messenian assembly, when he demolished the arguments likely to be used against him before giving his own. If you speak later, you must first, by means of refutation and counter-syllogism, attempt some answer to your opponent's speech, especially if his arguments have been well received. For just as our minds refuse a favourable reception to a person against whom they are prejudiced, so they refuse it to a speech when they have been favourably impressed by the speech on the other side. You should, therefore, make room in the minds of the audience for your coming speech; and this will be done by getting your opponent's speech out of the way. So attack that first-either the whole of it, or the most important, successful, or vulnerable points in it, and thus inspire confidence in what you have to say yourself-

"First, champion will I be of Goddesses...

"Never, I ween, would Hera... "

where the speaker has attacked the silliest argument first. So much for the Arguments.

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Reference address : https://www.ellopos.net/elpenor/greek-texts/ancient-greece/aristotle/rhetoric-b.asp?pg=39